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How the Science of Giving will Help You Increase Your Mental Health and Happiness

There is a host of research that studies the science of giving to show how our health and happiness changes when we give. You already know that when you give someone something, or are kind to a person in some way, it makes you feel as good as them.

But lets talk about how giving helps to increase your happiness and your mental health scientifically?  Several studies demonstrate how parts of the brain are activated by giving, how people who are ill themselves benefit from giving, and how giving can add years to your life.

The “Warm Glow” Effect In The Science Of Giving

A group of people at the National Institute of Health in the U.S. found that when people give to charities, it activates regions of the brain associated with pleasure, social connection, and trust, creating a “Warm Glow” effect. This effect has been studied in other settings as well. The outcome of these studies is often how our acts of kindness are reflected in our biology.  The “Warm Glow” effect has been studied by other scientists who generally agree that giving releases feel-good neurochemicals like oxytocin and endorphins. (Big Think, 2021)

Giving Can Help You Live Longer

Who would have thought that giving to others can increase health benefits for those with chronic illnesses, like HIV or multiple sclerosis.  According to the book Why Good Things Happen to Good People, Stephen Post, a professor of preventative medicine says this is true. More specifically, a study out of the University of California, Berkeley, found that elderly volunteers who gave of their time to two or more organizations, were 44 % less likely to die over a five-year period than non-volunteers.  A study from the University of Michigan said the same thing. It found that people that provided practical or emotional help to friends or family had a lower risk of dying over a five-year period than those who didn’t.

Another study at Johns Hopkins University and the University of Tennesee, found that people who provided social support to others had lower blood pressure than those who didn’t.

Social Connection Promotes Longevity

And giving promotes Social Connection. It’s a two-step process.

First, you get what you give. If you give to others,  you will be rewarded. Sociologists Brent Simpson and Robb Willer studied this theory and found that at some point, your gift will trigger someone to do something for you; maybe directly, maybe someone further removed.

The second step is that these back and forth exchanges strengthen our connections with others.  And a lot of research shows that positive social ties are essential for good mental and physical health.

Giving Begets Giving

And finally, when you give, you encourage further giving – from yourself or others. Once you throw yourself into giving through daily kindnesses, or volunteering or financial help, it becomes easier to do more.  And the endorphins and happiness you receive can be seen by others and can influence them to give.

Learning to give at an early age stays with us over our lifetime.  As an example, think of the money that is given to universities. A lot of that money comes from Alumni, people who went to that university.  Starting as students who volunteer, raise funds, and head up events, alumni go on to support their alma maters. They get used to giving to a cause they love at an early age and that love goes on throughout their lives.

Take this down a notch, from the elite philanthropy of universities, to a community literacy program.  If you volunteer to a program when you’re in high school, you’ll be more likely to keep literacy as a cause on your radar – and give to this cause — throughout your life.


  1. Science has proven, over and over again, that giving to others is as good for us as it is for the recipient.
  2. The “Warm Glow” effect is the release of feel-good chemicals when you give.
  3. A longer life can be attained when you give of your time.
  4. Your blood pressure may go down when you provide social support.
  5. Socialization is promoted when you give and socialization, especially as a senior, is a key part of happiness and long life.
  6. Giving early can put you on the path of life-long giving and therefore, life-long positive, science-proven effect.

More Information on the Science of Giving

Curious about how our happiness increases when we give? The warm glow effect is one reaction we have to our daily giving, but there is more to understand when we look at how our mind reacts to giving. Check out our Happiness Research page and see how giving truly makes us happier and enhances our mental health.



What people are saying about 365give

“I wanted to express my gratitude for the teaching you provided today. Your message was delivered eloquently, compassionately, and without judgment. The kids were engaged, and now have knowledge with which they can change the world. We all appreciated how you took the time to help us learn to build positive mindsets and practice happiness.”
Shelley Gardner, Grade 6 Ridgeview Elementary (West Vancouver)
“Actions really do speak louder than words, which is why I believe the 365give Challenge has resonated throughout my community. Every give we do is so important to us and leaves us happier and appreciating our lives a little bit more than before.”
Mahina Niyozova (Tajikistan)
“After watching the 365give TEDx Talk, I was inspired to join and begin a daily giving program in India. Today, along with 12 other volunteer women, we provide 100 meals to local underprivileged children in Bangalore for school every day.”
Deepika Ahuja, Mom (Bangalore, India)
“My life has greater meaning now.”
Renate Jorge, @BeKindBrazil and 365give Member, Family Program (Brazil)
“I just wanted to share that 365give really helped me. I am a better person now, thank you.”
MayLee, 365give Member, Individual Program
“This 365give Challenge has really injected excitement and extra enthusiasm in each work day as I think about what we can do. It has motivated me and the students.”
Cristina Peters, School Counselor (New York City, USA)
“I have seen a huge shift in energy throughout my classroom since doing the 365give Challenge. The Challenge has empowered my students to make a positive difference in the school’s community and beyond.”
Cella Adriana, Special Needs Educator /The Holliswood School (New York City, USA)
“The 365give Challenge helps students understand their impact on others. It opens avenues for introducing and discussing global and local issues in classrooms. It is powerful to watch students of all ages think about how they can make a change in another person’s life with one small act.”
Jessica Hall, Primary Teacher, French Immersion at École Pauline Johnson (West Vancouver, Canada)